Deforchevan
brand to branded house

Deforche Construction Group is an international leader when it comes to complex constructions in glass, steel and aluminum. Especially for agriculture and horticulture, industry and public buildings. DCG houses 3 brands, each serving a separate market with a separate target group. These brands were very different in style and communication and had no tangible link with the parent brand. That had to be different. In order to be commercially stronger, we reworked the group identity and introduced more uniformity in communication, without losing sight of the target groups of the sub-brands.

During a few intensive workshops, we looked for the identity and values of Deforche Construction Group and then wrote them down in a brand story. We then translated it into a new brand, with a recognizable visual and verbal identity. To strengthen the carrying capacity of Deforche Construction Group we created a brand identity at group level. A brand identity in which each sub-brand can recognize itself and has similarities with the DNA of the group. Among the sub-brands, the former Deforche was renamed Hedafor. Forzon and Thermoflor were retained.